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Project List |
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There's so
much more to show you. |
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It's tough to distill 20
years into a page — here are a few examples of some
past work.
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Credit Union
— Employee Motivation & Engagement
We were
launching some steep new business objectives
to staff. We needed to ignite and unite the
sales force. We had a live launch with all
staff which included pre-promotion teasers
to get them there, speeches, live musical
performances, pyrotechnics and post-launch
take-back materials. |
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Trust Company —
Print Campaign
This campaign
was targeted to retirees looking for ways to
grow and preserve their estates for
themselves and their beneficiaries. The ads
ran nationally in Reader's Digest and major
market newspapers' Classifieds — near the
Obituaries.
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Corporate Identity
Development
A location move
is a great time to re-evaluate your
corporate identity. This corporation has
diverse business interests that precluded an
industry specific look. We opted for a
unique but flexible type treatment that
conveyed credibility and substance. |
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Retail — Consumer Campaign
Understanding your audience and what
motivates them to buy or pass-by your
product is key. Royal Doulton needed to
reposition, to attract a more culturally and
economically diverse audience. We developed
a new positioning statement and in-store
merchandising to decrease the aura of
exclusivity. |
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Franchisee Recruitment
Potential franchisees want to know that
their business partner understands their
goals and that the franchise has the market
potential, product and support for business
success. This two-tiered campaign provided
business and consumer solutions.
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